The Four Must-Own Stocks of the Cashless Revolution
Love him or hate him, Sam Walton was a fearless businessman.
His empire started 75 years ago when he took a $20,000 loan from his father-in-law to open a store in Newport, Arkansas.
He was ruthless in running his business and if he saw a competitor doing something in a more efficient way, he’d adopt it to build upon his success.
Even to his own management, he was aggressive in his vision for Walmart’s future. In fact, he was famous for wearing people down to the point that it was simply easier to not fight him.
You know the old saying that nothing in this life is certain except death and taxes, right?
Well, that wasn’t true for Sam Walton.
After he died, the state received a pittance in taxes on the Walton fortune thanks to a clever twisting of the U.S. tax code. Even today, the Walton family pours billions of dollars each year into trusts so it can avoid taxes.
Of course, it’s all legal.
Yet even the patriarch of the Walton family wasn’t immune to fear.
He knew full well there’s a more powerful entity that you NEVER want to go to war against.
To do so would be futile… unless you figure out a way to take advantage of it.
And that’s precisely what you can do now.
Despite its size, Walmart is just as weak as any other business compared with the true leaders of the cashless revolution.
Back in the 1980s, Sam spent a veritable fortune taking advantage of technology.
Walmart implemented UPC barcodes to be more efficient with inventory, was an early adopter of any technology that would boost credit card transactions, and it wasn’t long before the store embraced online commerce as well.
I know what you’re thinking.
What on earth could possibly strike fear into the heart of Sam Walton’s $387 billion legacy?
The power of a cashless society.
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A few weeks ago, we talked about the “new normal” in which we are living today.
Coming out of a pandemic-induced lockdown, we’ve been faced with a radically different routine in life.
What’s more interesting (and quite unsurprising) is how quickly we accept a cashless standard.
When I grabbed coffee from the corner store this morning, I had foolishly left my card in my car. With a line rapidly forming behind me, I scrounged deep into my pockets and fortunately pulled out a few bills.
I handed the clerk a $2 bill and was met with blank stares. When a manager was called over, he didn’t believe it was legal tender, either.
It took at least 10 minutes to convince them it was real, and I couldn’t help but wonder...
How soon until the face of Abraham Lincoln staring back at you from a $5 bill becomes unrecognizable and obsolete?
Don’t take your eyes off the big picture.
Instead, take advantage of it.
Insiders are calling it the "Tap-and-Go Revolution," and it exposes one critical weakness in even the largest companies on Earth — including Walmart.
With an overwhelming amount of Walmart’s transactions being executed via credit and debit cards, you gain a sense of clarity about the chink in Walmart’s armor.
That’s one of the reasons why my colleague Christian DeHaemer conducted some groundbreaking research so his readers could steal a piece of that fortune for themselves.
Truth is, he didn’t just find one opportunity.
Until next time,
A true insider in the energy markets, Keith is one of few financial reporters to have visited the Alberta oil sands. His research has helped thousands of investors capitalize from the rapidly changing face of energy. Keith connects with hundreds of thousands of readers as the Managing Editor of Energy & Capital as well as Investment Director of Angel Publishing's Energy Investor. For years, Keith has been providing in-depth coverage of the Bakken, the Haynesville Shale, and the Marcellus natural gas formations — all ahead of the mainstream media. For more on Keith, go to his editor's page.
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