Tesla’s electric vehicles have been accused of not being disruptive enough to warrant the company’s media hype.
Nowadays, tt seems like any new EV that starts development may be “the next big thing” to take Tesla down.
And yet, CEO Elon Musk is a-okay with that.
Well, he may not be happy to see his company go under, but let’s keep in mind that the point of Tesla was never to be the only name in EV’s.
In fact, Elon Musk has stated time and again that he believes Tesla is just the first example of the push toward electric vehicles.
When Tesla was in its infancy, it wasn’t the only name in EV’s — not by a long shot!
Aptera, Coda, Better Place, Wheego, and Tango were among Tesla’s original competition.
Unfortunately, Tesla is the only one of left… something the company’s CEO wants to change!
You see, when Tesla began designing its cars, the company didn’t keep its designs; the company actually shared its designs with anyone interested in them.
Simply put, Tesla wants competition, not a monopoly market share.
The reason for this is simple: one company couldn’t possibly satisfy an entire country’s car demand, let alone the demand that’s spreading all over the world.
Tesla itself has been struggling to produce the 50,000 cars it had hoped for this year. Presumably, when the Gigafactory is online in the next year or so, Tesla will be able to manage 500,000 cars per year, many of which will be the more affordable Model 3.
Those 500,000 cars, if made available today, would only account for 0.625% of the global annual new car production.
If EV’s are the future, Tesla cannot be the only one making them.
And THAT is how Tesla has separated itself from the the rest of the tech sector and into the competitive world of cars. Rather than pushing for a monopoly on consumers as a tech company would, Musk wants other companies to join in on this new market to make a fully EV-driven world possible.
Tesla doesn’t shy away from competition — it invites it.
We’re talking about more than a cars here, but the entire transportation sector. To get there, however, there has to be healthy competition from dozens of burgeoning carmakers.
Granted, Tesla is still the front-runner, and still the household name in the EV market, but it always welcomes some competition.
Trust me, there’s plenty of room for everyone.
To continue reading…
Until next time,
A true insider in the technology and energy markets, Keith’s research has helped everyday investors capitalize from the rapid adoption of new technology trends and energy transitions. Keith connects with hundreds of thousands of readers as the Managing Editor of Energy & Capital, as well as the investment director of Angel Publishing’s Energy Investor and Technology and Opportunity.
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