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Audi's New “Superhero” Battery-Electric Car

Written by Luke Burgess
Posted May 6, 2019

Everyone from Iron Man to James Bond going green...

Avengers: Endgame was the hit Disney was hoping for. The film has already broken numerous box office records, grossing over $2.1 billion since its release.

With a budget of over $350 million, Endgame was one of the most expensive films ever made. And much of the budget went toward paying big-name stars. This is just a partial list of stars who appeared in the film:

  • Robert Downey, Jr.
  • Chris Evans
  • Mark Ruffalo
  • Chris Hemsworth
  • Scarlett Johansson
  • Paul Rudd
  • Benedict Cumberbatch
  • Brie Larson
  • Rene Russo
  • Elizabeth Olsen
  • Jon Favreau
  • Natalie Portman
  • Angela Bassett
  • Michael Douglas
  • Michelle Pfeiffer
  • William Hurt
  • Vin Diesel
  • Bradley Cooper
  • Gwyneth Paltrow
  • Josh Brolin
  • Chris Pratt
  • Samuel L. Jackson

But there was another major cast member who actually paid Disney to be in the movie...

The Audi E-Tron GT

Yes, as you might have guessed, Avengers: Endgame is part superhero film and part car commercial. Audi’s E-Tron GT concept car makes a few appearances throughout the movie.

I thought it was kind of strange that Audi would still be producing concept vehicles following the death of half of the entire world's population. You'd think that would cause epic economic, political, and social catastrophes that would throw the world into chaos. But I probably thought way too much into it.

Either way, Audi's new fully electric E-Tron GT had a starring role in what seems to be an attempt to promote the company's line of low-emission vehicles.

And it was probably a pretty good move. When I saw the film, the woman next to me gasped a little when the E-Tron GT was first revealed. And no doubt, it's a slick looking ride.

The E-Tron even made it to the film premier.

audietronq

Like many, the German automobile manufacturer seems to be throwing more weight behind its low-emission campaign than ever. The company recently said it will be developing 12 electric vehicles for launch by 2025.

Additionally, Audi's CEO Bram Schot recently said in an interview that the company will also be ramping up investment in hydrogen fuel cells, pledging to “put more priority into hydrogen fuel cells — more money, more capacity of people and more confidence.”

Audi is planning to release a hydrogen fuel cell concept car by the end of this year. The company is then planning to follow up with a limited production run of the vehicle, which is expected around 2021.

As with other hydrogen fuel cell vehicles such as the Toyota Mirai, Audi's vehicle will only be available through lease.

Every major automobile manufacturer has made commitments to low-emission vehicles, and Audi’s E-Tron GT won’t be the last low-emission vehicle to be featured in a big Hollywood film.

James Bond will drive a fully electric Aston Martin Rapide E in the next Bond film, which will be released at the end of this year.

When asked about rumors that James Bond would be driving the all-electric Rapide E, Aston Martin CEO Andy Palmer said, “James is an important customer for our sports cars but he occasionally gets married so maybe there’s someone out there for him although you can get a baby seat in the back of an (Aston Martin) DB1.”

Until next time,
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Luke Burgess

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As an editor at Energy and Capital, Luke’s analysis and market research reach hundreds of thousands of investors every day. Luke is also a contributing editor of Angel Publishing’s Bubble and Bust Report newsletter. There, he helps investors in leveraging the future supply-demand imbalance that he believes could be key to a cyclical upswing in the hard asset markets. For more on Luke, go to his editor’s page.

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