Download now: King Coal Triple Play

Investing in SolarCity (NASDAQ: SCTY) and Creative Marketing

SolarCity Offers Groupon Deal

Written by Jeff Siegel
Posted May 28, 2014 at 2:37PM

SCTY01I must admit, I found this to be quite odd.

I just learned this morning that SolarCity (NASDAQ: SCTY) is about to offer an online solar discount with Groupon (NASDAQ: GRPN).

I've used Groupon a few times, mostly for deals on restaurants or concerts. But solar? That's an entirely different kettle of fish.

The deal essentially offers potential customers a $400 discount for $1. It's actually a pretty smart lead generation idea if it all works out. There are certainly plenty of folks out there interested in going solar, and this could prove to be an excellent way for the company to diffuse its offers. As well, this could be the catalyst for potential customers to finally pull the trigger.

I suppose we'll find out soon enough, but one of the advantages of SolarCity right now is the ability of management to think outside the box. The solar game is a competitive one, and those who stick to antiquated business models and marketing efforts will ultimately fail.

In any event, with this deal, I see SolarCity as the winner as the press on this alone will garner continued attention for a company that's making solar a purchase that's fast becoming just as common for homeowners as swimming pools and granite counter tops.

As an investment, I remain bullish on SolarCity. The stock is oversold at this point, and I see current levels as buying opportunities for those looking for a long-term play on solar.

*Full Disclosure: I currently own shares of SolarCity



Related Articles

Investing in Energy Efficiency and Solar
If you're looking for an easy way to play the modern energy space, look no further than energy efficiency. President Obama's executive actions will lead to profits... if you know where to look.
Investing in Solar Technology
GE and Google seem to like this new solar technology. But the company behind it may fall flat, not because the technology isn't relevant, but because the goal is simply unreachable.
Investing in Clean Coal
Once again, the clean coal hustle is making an appearance. And once again, we're seeing just how useless it really is. Clean coal continues to flop, yet the government continues to support it.


Coal Investing Destroyed After Centuries of Dominance
Renewables Take Over
Nuclear Investing After Iran Deal
Look at China
Where is the Oil Cycle?
Marijuana Bank Investing
3 Guaranteed Profits: Gambling, Prostitution, and...
Russian Stocks are Cheap
Fortune Favors the Bold
Invest in the Lithium Revolution
Lithium Demand is Going Berserk
Renewable Energy is Killing Nuclear Power
No Hope for Nuclear
Putin and Saudi Arabia: Oil Dream Team Meet
Marijuana Bank Investing
3 Guaranteed Profits: Gambling, Prostitution, and...
Elon Musk's Lithium Revolution
Supply! Supply! Supply!